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1.Consumer behavior and marketing action

2. Marketing strategy and management

3. Michael. Porter: "competitive advantage", Huaxia Publishing House 2001 

4. Basic marketing: A managerial approach

5. Tai Wang: "Marketing in China", Guangzhou Publishing House, 2001 Edition 

6. Perreault,McCarthy.Basic Marketing (12th ed),Richard D Irwin 1996

7. Philip Kotler Marketing Management (10th ed), prentice-Hall,inc,2000

8.song xiaomin: "marketing case examples and analysis," Wuhan University Press, 1992 

9.qu yunbo: "marketing strategy planning," China Business Press, 1994 

10. Mr Chan Kin-ping, such as: "Planning and design planning book" The Chinese People's University Press .2002 

11. Li: "planning Wang," Capital University of Economics Press, 1997

12.kotler ,Armstrong Principles of Marketing (9th ed),prentice-Hall,inc,2001

13. Wu and: "Marketing", Shanghai University of Finance and Economics Publishing House 2002 

14. Payne,A.chritopher,M.and Peck,H.(1998)Relationship Mketing For Competitive.Oxford,CIM/Butterworth-Heinemaan.

15. Lan Ling, editor-in-chief "of Marketing", the Central Radio and Television University Press 

16. Warren J.Keegan.Global Marketing Management (5th ed) prentice-Hall,inc,1995

17. Valued Prduct Attributes in an Emerging Market-A Comparison Between French and Malaysian Consumers 

18. Executive Insights-Global Marketing Management-at the Dawn of the New Millennium 

19. Global standardization as a success formula for marketing in central eastern Europe
20. Heterogeneity of regional trading blocs and global marketing strategies

21. IssuesofProductStandardisationintheLeisureIndustry

22. Lessons for pan-European marketing

23. Marketing research: methodological foundations

24. Ji: "Marketing Guide", published by Renmin University of China, 1989 

25. Consumer behavior and marketing strategy

26. The commitment-trust theory of relationship marketing

27. Phillip. Kotler: "Marketing Management", Shanghai People's Publishing House 2003 

28. Principles of marketing research

29. Principles of marketing research

30. Hoang steel made: "Marketing", the Shanghai Financial Publishing 2003

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